Sip & Support

Conservation through craft—supporting clean water with every sip.

What is Sip & Support

A licensing program that connects craft beverage producers with meaningful wetland conservation. When you partner with Ducks Unlimited Canada (DUC), a portion of your product proceeds directly supports the conservation and restoration of Canada’s wetlands—the very ecosystems that ensure clean water for your brewing, winemaking or cider production.

Great beverages start with clean water. Want to learn more? Connect with us.

Why Partner with Us?

Sip & Support is designed to generate meaningful conservation funding while helping your business grow.

When you partner with DUC, you gain access to tools, resources and audiences that set your brand apart in the craft beverage market.

Audience Access

Connect with DUC's engaged, conservation-minded community through our website, social media, newsletters, Conservator magazine and events.

Market Differentiation

Stand out in a crowded craft beverage market with a partnership rooted in authentic conservation values.

Strategic Marketing Support

Access discovery sessions, co-marketing opportunities, logo files, social templates, venue materials and a growing asset library.

Conservation Impact

Every product sold contributes directly to wetland conservation, creating real outcomes you can share with your customers.

Does this program sound right for your business? Let’s have a conversation!

Getting started is simple:

Step 1: Initial Conversation. Discuss production volume, product line and partnership goals.
Step 2: Agreement. Non-exclusive licensing agreement tailored to your operation.
Step 3: Brand Integration. Work with our team on packaging design and conservation messaging.
Step 4: Launch and Support. Strategic marketing discovery session and ongoing partnership support.
Step 5: Ongoing Collaboration. Quarterly reporting, co-marketing opportunities and stewardship updates.

Sip & support

Your Partnership in Action

Every product sold creates real conservation outcomes, a portion of proceeds supporting DUC’s wetland conservation work in Canada—helping maintain critical ecosystems while building your brand’s connection with conservation-minded consumers. Your support funds:

Conservation
Research
Biodiversity
Education

Why Wetlands Matter to Your Business

Your craft depends on quality water. Wetlands are nature’s water filtration system. By supporting DUC’s wetland conservation work, you’re investing in the ecosystem services that businesses like yours depend on.

Filter water
Recharge supply
Flood control
Watershed support

Become a Partner

Sip, support, stand out. Let's explore what a partnership could look like for your brand.

Join the Program