Minimax Express trailer wrap spreading message — Ducks Unlimited Canada Skip to main content

Minimax Express tractor trailer is spreading Ducks Unlimited Canada’s wetland conservation message across Ontario and Quebec

May 26, 2023 National

May 26, 2023, Cornwall, Ont. – It’s 40 metres long, can weigh up to 55,300 kilograms and is now proudly spreading awareness about the work of Ducks Unlimited Canada (DUC). Travelling the various highways from Quebec City to Windsor, a newly wrapped, conservation-themed tractor trailer from Minimax Express Transportation is taking the DUC message on the road. A special unveiling event took place earlier today to celebrate this conservation partnership.

At first glance, a trucking company and a wetland conservation organization might not have much in common, but everyone has a role to play in creating a sustainable future. Yves Poirier, president of Minimax explains:

“As a trucking company, we know the impact we have on the environment,” Poirier said, “so finding ways to make a positive impression is important to us. Our sustainability committee was interested in reducing that impact by planting trees or buying some land for conservation but were looking for guidance on how best to do so.”

Luckily, an afternoon bike ride with Jean Joanette, manager of volunteer and corporate fundraising for DUC changed everything. The two got to talking about DUC’s wetland conservation work across Canada and how landowners and businesses play a critical role. Hearing about DUC’s mission, Poirier was intrigued. Not only did he commit to a $25,000 donation, he went even further – offering to wrap an entire tractor trailer in DUC conservation messaging for all to see as it travels the corridor between Quebec City and Windsor.

“When I began to learn more about Ducks Unlimited Canada, I knew it was a good fit,” Poirier said. “There definitely wasn’t any arm-pulling involved. It’s a win for us, a win for DUC and a win for the environment.”

“This is a prime example of community leadership supporting wetland conservation,” said Joanette. “Wetlands play a crucial role in providing clean water, preventing floods, sequestering carbon and sustaining biodiversity. We all benefit from Minimax’s initiative to support Ducks Unlimited Canada.”

Based out of Cornwall, Minimax Express has been operating since 1991 and is truly a family business. Established by the family patriarch, Paul Poirier, his son Marc Poirier is the firm’s vice-president, and both their wives and children hold various positions as well.

“We’re at a stage now where we want to lighten our footprint,” Poirier said. “With the wrapped tractor trailer, we’re using what we have to do our part and we’re living up to our desire to be a responsible member of the communities we serve.”

DUC welcomes the generosity and creativity Minimax has shown.

“I can’t say enough about how strongly Minimax Express has embraced the DUC mission,” Joanette said. They’ve gone all-in on supporting the work we do to conserve and restore wetland habitats across Ontario. We’re grateful for their donation, but more than that, we’re grateful for their enthusiasm and partnership with DUC.”

Next time you’re travelling on Ontario and Quebec highways, keep a sharp eye out for the DUC conservation-themed Minimax Express tractor trailer. It’s keeping the DUC mission rolling along!

Minimax trailer wrap

About Ducks Unlimited: Ducks Unlimited Canada (DUC) is the leader in wetland conservation. A registered charity, DUC partners with government, industry, non-profit organizations, Indigenous Peoples, and landowners to conserve wetlands that are critical to waterfowl, wildlife and the environment. To learn more about DUC’s innovative environmental solutions and services, visit

About Minimax Express Transportation: Minimax Express Transportation is a 32-year-old trucking firm, providing peace of mind transportation solutions to exceed customer expectations and ensure the success of the company and our family of team members. With a staff complement of 225, we deliver consumer goods from Quebec City to Windsor. We maintain a level of profitability that enables us to reinvest in our people, equipment, technology and sustainability. Learn more at

Contact Information

Elizabeth Oakley
Ducks Unlimited Canada
Cell: 705-984-8400